Social Strategy


Social Strategies are more than posting on media channels. 

  • What message are you trying to convey?
  • Where does your audience live? (no, not physically! digitally!)
  • What channels have you considered?
  • What channel have you not considered?
  • What campaigns would you like your audience to see?
  • How do I develop a brand online?
  • Are we driving awareness or creating a community? Both?
  • What channel is best for your campaign?
  • When is the best time to post?
  • How do I find the right hashtags for my business?
  • Long-form vs. short-form content?
  • What's the difference of IG Stories and IGTV?
  • How do I grow an authentic following or subscriber base?
  • What channels are best for facilitating conversations?
  • How do we engage Ambassadors and Influencers?
  • How do I partner with brands?
  • What are cross-collaborations?
  • How do we measure success?

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